Sony Ericsson to feature in new Charlie's Angles movie
Sony Ericsson is partnering with Columbia Pictures on its latest action-adventure-comedy, 'Charlie's Angles: Full Throttle,' which will hit cinemas this summer. The Charlie's Angels stars are returning to the big screen again, battling forces of evil with the world's most advanced technologies, including the Sony Ericsson T616 mobile phone.
"We are excited to join with Columbia Pictures for this big summer blockbuster to show off the advanced imaging features of Sony Ericsson's T616 in a highly entertaining setting," said Jun Hosoki, Marketing Vice President of Sony Ericsson North America. "As a company we have built a tradition of participating in gadget-oriented, action-adventure movies to showcase our mobile phones and advanced technologies. Our appearance in Charlie's Angels adds to our resume of blockbuster movies, which includes the James Bond, 'The World is Not Enough' and 'Die Another Day,' as well as 'Lara Croft's Tomb Raider."
The Sony Ericsson's T616 and other Sony Ericsson mobile phones will make several appearances in the movie and are an integral part of the story line. The Angels are aided by Sony Ericsson's T616, a mobile phone that doubles as a camera. The dynamic trio relies on the imaging capabilities of the T616 camera mobile phone to transmit critical pictures and help them in their quest to capture the bad guy.
Taking advantage of the movie tie-in, Sony Ericsson will launch a series of promotional campaigns focusing on the T616 and other imaging products. Specifically in the USA, Sony Ericsson has teamed up with Cingular Wireless on an integrated promotional campaign to offer consumers a taste of the unique mobile gadgets used by the Angels.
Quelle: http://www.cellular-news.com/story/8992.shtml
gruss,
altobelli
Es geht nämlich um einen Kinofilm in dem das SE T616 auftaucht. 
